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#SM4NP: ROI From Social Media May Be Elusive, But It’s Not Impossible
If you search for information about how to measure returns on investment in social media, you will be quickly reminded about just how new social media is in the business and nonprofit economies....
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#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Revenues To Green Nonprofits
The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally...
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#SM4NP: Kony 2012 Will Get A Sequel & More Context Today
Today is the day. Probably. As any Hollywood mogul will confirm, when your movie is watched by 100 million people, you need to make a sequel. That market is just too big to pass up. And the renown...
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#INTERVIEW: Chris Forbes, Co-Author of Guerrilla Marketing for Nonprofits,...
Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on...
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#SOCIALNETWORKS: NTEN 2012 Report Shows Real ROI Growth Over Past Year
Click to go to the report Okay, so you have been developing your nonprofit’s presence on the staples of social media new for a couple of years. Facebook page? Check. Twitter account? Sure. But how much...
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#SOCIALNETWORKS: Can Niche Online Networks Outperform Your Nonprofit’s...
Have you defined your organization’s niche? Our participation in online social networks seems well beyond the status of a ‘fad.’ In some parts of the world, people risk censure − if not their lives −...
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#COMMUNICATIONS: Postal Service Rates To Rise on 27 January
Forever stamps still good after the 27th. We have managed to put off the so-called ‘fiscal cliff’ for a couple of months, but we can’t avoid the changes in postal rates coming in a couple of weeks....
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#DEVELOPMENT: How Much Cash Is Required To Land A Donation?
What does it cost? How often do nonprofits reach out to donors potential and actual online, yet have no real sense of how successful the outreach was? Did the time and money spent developing a program...
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Trickle-Down Lives On at Nonprofits
Dan Pallotta’s viral video (Photo credit: jurvetson) If you haven’t yet seen Dan Pallotta’s 18-minute TED talk, the viral video of the month with more than 1.2 million views, here’s your chance....
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Love the Video, But What Does It Do For Us?
Photo credit: wcn247 Into Focus, the first-ever benchmark study of how nonprofits use video, was released in June by video producer See 3, the Edelman public relations firm, and the YouTube Nonprofits...
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